Skip to main content
Personal InsurancePet Insurance

Pet Insurance

By October 15, 2019February 26th, 2022No Comments
pet insurance tips

Protect Your Pet With Pet Insurance From AFS!Pet Insurance Flyer FrontPet Insurance Flyer Backside

Facts + Statistics: Pet statistics

Pet Insurance

The pet insurance industry got its start almost a century ago in Sweden where about half that country’s pets are now insured. In North America, Veterinary Pet Insurance Co., a subsidiary of Nationwide, sold its first pet insurance policy in 1982 to cover the dog playing Lassie on television.

The North American Pet Health Insurance Association (NAPHIA) reported that the pet health insurance sector for the U.S. and Canada posted a combined gross written premium of $1.42 billion in 2018, up from $1.15 billion in 2017. The total number of pets insured reached 2.43 million at year-end 2018, up by over 17 percent from 2017.

Dogs represented approximately 88.9 percent of in-force gross written premium in 2018. According to NAPHIA, there are 12 major pet insurance companies in North America.


Pet ownership in the United States

Sixty-seven percent of U.S. households, or about 85 million families, own a pet, according to the 2019-2020 National Pet Owners Survey conducted by the American Pet Products Association (APPA). This is up from 56 percent of U.S. households in 1988, the first year the survey was conducted.


Number of U.S. Households That Own a Pet, by Type of Animal


Pet Number
Bird 5.7
Cat 42.7
Dog 63.4
Horse 1.6
Freshwater fish 11.5
Saltwater fish 1.6
Reptile 4.5
Small animal 5.4

Source: American Pet Products Association’s 2019-2020 National Pet Owners Survey.

View Archived Tables


Total Number Of Pets Owned In The United States, By Type Of Animal


Pet Number
Freshwater fish 139.3
Cat 94.2
Dog 89.7
Bird 20.3
Saltwater fish 18.8
Small animal 14.0
Reptile 9.4
Horse 7.6

Source: American Pet Products Association’s 2017-2018 National Pet Owners Survey.

View Archived Tables


Total U.S. Pet Industry Expenditures, 2010-2019 (1)

($ billions)

Year Expenditure
2010 $48.35
2011 50.96
2012 53.33
2013 55.72
2014 58.04
2015 60.28
2016 66.75
2017 69.51
2018 72.56
2019 75.38 (2)

(1) Includes food, supplies and over-the-counter medicine, veterinary care, live animal purchases and grooming and boarding.
(2) Estimate.

Source: American Pet Products Association’s 2019-2020 National Pet Owners Survey.

View Archived Tables


Basic Annual Expenses for Dogs and Cats (1)


Expense Dog Cat
Surgical vet $426 $214
Routine visit 212 160
Food 259 228
Food treats 76 58
Kennel boarding 229 120
Vitamins 58 54
Groomer/grooming aids 73 43
Toys 48 31

(1) APPA does not ask survey participants how much in total they spend on their dog or cats annually. The expenses listed above are not all inclusive and each category was asked separately of the survey participant.


View Archived Tables

Contact Us Anytime For a FREE PET INSURANCE QUOTE!

AFS Official Logo

This material is for general informational purposes only. All statements are subject to the terms, exclusions and conditions of the applicable policy. In all instances, current policy contract language prevails. Products, services and discounts referenced herein are not available in all states or in all underwriting companies. Coverage is subject to individual policyholders meeting our underwriting qualifications and state availability.

Skip to content